“What are you doing?” The 140-character 'tweet' to this Twitter question that has got the microblogging website over five billion users worldwide, is becoming increasingly popular in India too. But a majority of Indians use it to get news updates.
Twitter's popularity surged in India after Shashi Tharoor's controversial 'cattle class' tweet, and now it has the third largest number of users after the US and Germany. Tharoor is the most popular Twitter user with over four lakh followers already.
The key to its success lies in its simplicity and ability to send and receive short message updates.
With Airtel planning to tie up with Twitter, its over 100 million subscribers will be able to tweet from their mobiles without having to pay for an international SMS. Its popularity is set to increase manifold.
Not on Twitter yet?
Our anchors
4 years ago
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